Ideas for Sustainable Luxury Packaging

For a lot of companies, especially those that deal with luxury packaging, the other question of how to be sustainable does play a role in this. When you have an opulent box, you will generate interest from customers, but some of them might be more wary of the packaging due to the fact that it might not be sustainable.

If you have a market that is growing towards sustainability, then you’re not alone. Here, we’ll go over some of the ideas for sustainable packaging, and what to consider. 

Elements of Sustainable Luxury Packaging 

When making your packaging luxury and eco friendly, there’s a few things that you need to consider.

The first thing, being the materials. Corrugated cardboard is a common one, and some might even use bioplastics and other unique types of items to help be more eco friendly.

As for the finishes, while lamination might seem like the right thing for some, it does create a problem for those worried about the environment. Eco Friendly varnishes and inks, such as vegetable inks and water-based inks might be options for building luxury packaging.

There are also design elements that come with this.   The luxury packaging can still look good and high quality, but also uses a functional design that will really shine.   Some might even consider the outlet of reusable packaging, especially if you're someone who is interested in making their packaging different and bolster the excitement of sustainable forms of packaging.

You have to think outside the box for this, but there are some materials that work well for luxury packaging, and are worth mentioning, which we’ll go over next. 

Rigid Boxes 

Rigid boxes are the first step. 

There are, of course, rigid boxes that you can unfold and put together, or even two-piece rigid boxes, where you can open up and get the item inside. 

Some of them may even have a magnetic closure, or even a luxury element to them, such as a slide-out box.   There are also luxury box packaging that are rigid boxes, which are used for bookends, candles, and other types of unique products.

Overall, rigid boxes are the best way to show that you are willing to put the money in, while also being eco friendly. They are made from corrugated fibers, and they’re strong. You don’t have to worry about the item getting messed up in transit with these and are considered a favorite for a lot of luxury brands such as jewelry brands. 

Kraft Paper 

Kraft paper is another one. It’s recyclable, and it looks good. If you want to advertise as a sustainable brand, this is a great way to do so. It does accommodate minimalism as well, so a lot of times, people will enjoy putting different items in there. skincare brands especially love their kraft paper bags because of the unique elements that are there. 

Woven Bags 

Woven bags are another one. These are made with natural fibers, including hemp, and are simple to close. Some luxury brands are getting into the habit of using this because it’s easier on the environment, and they can be reused for other things. a lot of new age and younger brands like this, because it’s reusable, rather than recycled. 

Non-Plastic Bags 

Bioplastics and other unique materials such as paper might be a great option too. These are like the bags that we know and love, but are better for the environment, because they aren’t just generating a ton of plastic.

Overall, using these options for your luxury packaging is the way to go, especially if you want to really stand out.

Moving Again? try these tips

If you are going to be on the move this year or may even be helping some family or friends that is a wonderful thing.  I think moving into a new area or getting the chance to help someone on the next stage of their life is a great boost.  Sometimes people are moving all their possessions and sometimes it is not for a good reason.  Having a helping hand and a should to lean on and help is something that I am always honored to be a part of.  So if this is something you are going to be doing I want to go over my experience with it and maybe give some helping tips to you.

 

The first thing is to be positive! Moving is filled with stress and random things that can go wrong.  Be in good spirits and even if you are not do your best to lift others up.  It may be a harder time for them than you and it is always nice to have a positive person working on big tasks.  Many people are very sad when they have to order shipping supplies to move all they own.  It can be daunting or simply too emotional for some people to handle. So a calm, helping hand is a wonderful thing to have in this situation.  Not everyone processes emotions the same way and sometimes the moving day is a crazy emotional day. 

 

The next step I have learned is to buy some new moving boxes.  If you are moving or even helping I have found that using old boxes causing injuries and breaks items.   A New heavy-duty moving box is really a surprisingly nice thing to have and can be picked up rather cheap.  I now go to my local shipping supplies store online and get a moving package for myself or any family and friends that are moving.  It comes loaded with boxes, tape, and markers for all different occasions. I find that this really is a great way to help people out even if they don't think its a nice gift.  In the end, they always appreciate the boxes and tape.  Plus no one gets injured due to a flimsy box with too much weight in it shifting.  Not nearly as many things get broken with good equipment and that helps spirits stay high!

 

Now I always say that you should attempt to find a trailer with a walk on-ramp.  This is worth renting if you have a vehicle to move it.  The ability to walk furniture and heavy items up a small ramp and not have it go in a truck is amazing.  So much less damage happens usually and people seem to find it so much more simple to move with a trailer. My father in law taught me this and I have tried to make sure to have one on each move I have done since.

 

Now It is always good to bring extra supplies along and I have found that picking up a really thick packing tape is an amazing help for these moves.  Most packing tape is rather thin and takes a few strips, but the thick stuff is available from specialty stores and it can save a lot of time and even money by getting the right product the first time.  I hope these tips help!

All about mailer Boxes

 Mailer boxes are a form of packaging made to transport and protect goods. They’re made from corrugated types of cardboard, which are materials known for strength and overall durability. Corrugated designs, featuring fluted sheets that are placed in between two types of linerboards, offer better cushioning for the items inside. 

This makes it the perfect choice for shipping overall. 

The biggest feature that these mailer boxes offer is what’s called self-locking designs. Unlike other box types which require some tape or other adhesives, you’ll be able to craft mailer boxes with built-in mechanisms to lock them too. 

This isn’t just accessible and very secure, but it provides a better unboxing experience. Due to customers being able to open up the boxes without tools or other aids, it helps to make this easier for a lot of customers too. 

Mailer Box Types 

Which most mailer boxes have certain characteristics, there are a few types made specifically for this purse. 

The most common is of course the regular slotted containers, full overlay containers, and finally die-cut mailers. RSCs tend to be the most common type for this, and feature flaps that sit in the middle. FOCS are also flaps that’ll overlap to give more durability and strength. 

The die-cut ones are more custom-cut, and designed to fit various products, in order to create the ultimate in unique sorts of branding experiences. 

Most of these are made with in-line flexographic printing or slotter folder glue which has one specific operation: to print, fold, cut, and glue these corrugated pieces to more final shapes.  The packaging then gets palletized and are ready to be shipped to other customers. 

Every single one of these do have advantages and different aspects to consider. While RSCs for instance are super cost-effective due to the protection they offer to products, there’s not as much branding chances out there as compared to die-cut sorts of mailers. 

However, die-cuts tend to be the more expensive of these three. But with the customization there, it can be good. 

Materials used 

The most common one of these is corrugated cardboard. It’s chosen because of the durability, strength, and credentials to the environment. Corrugated types of cardboard is made from both recycled and virgin fibers, so it’s ideal for businesses. 

However, other types of materials used in this also play a part. Some may choose to utilize plastic mailers for this. While plastic is not as environmentally friendly, it does offer better protection for different products. This is especially true for electronics, or anything exposed to moisture. 

Customizable Mailer boxes 

One big advantage that this has over other types of packaging is the chance to customize this. businesses can print the logos on there, colors for the branding, and various other designs along the exterior.  It turns the packaging into better marketing tools. 

This not only reinforces the identity of the brand, but creates a better, more memorable sort of unboxing experience. 

Customization also extends to the box interior. Businesses may choose to print messages or designs along the inner parts of the box.it also incorporates branded tissue, stockers, and various other unique inserts. They also offer an added benefit of surprise to customers, to make unboxing feel not just more special, but also way more personal too.

Mailer boxes are ideal for you to get strong and sustainable types of packaging. Here, we went over a few aspects of them, and why they are the best for not just the current packaging experience you have, but future experiences that you might choose to have too.

Shop For Your Tape Correctly

When it comes to budgets and marketing I never imagined the small things would actually cost so much.  It really is amazing what overlooking a simple item can do to a budget that is meant to cut costs for a company.  This happened this year. The 2020 COVID-19 Pandemic caused our company to shift a little of what it normally has others do for it to a more internal workforce.  We decided to move some of our marketing inside and we are now doing all of our direct mailings online.  This has meant that we needed to purchase a lot of supplies to do our own direct mailing marketing and some of the items ended up costing a whole lot for not being so effective.  The fact is that what we all think works well is not the correct answer when it comes to doing this professionally.  We learned many lessons and I must say that I wanted to share a few so any other companies who are trying to thrive during this hard economic time will be able to.

 

The answer for most of our problems came through learning from others outside.  It really is an amazing task for learning how to save money and do it in ways we never imagined.  At first, our goal was to have our own staff to take some time out of their days to work on each project.  This was an area we thought we could cut costs and we decided it was only fair if we all pitched in equally.  In a regular, we realized that most of us messed around for about an hour a day trying to either be social or just taking breaks.  So we knew that each member of our company could take one hour a day to work on marketing and be social and try to enjoy it.  That was our goal and it seems that most people really don't mind the break from their work.  But even our CEO is putting shipping supplies together each day and to be honest, I think She loves it too. 

 

Now the first thing we had to do was to plan out our projects and get teams together to do the same thing consistently.  So we created shifts for each stage of our direct mailing projects.  This meant that we would have one group print lables and put them on a letter with a stamp.  In one hour we could have up to 500 of those ready to go and then the next group would take the letters and fold them and put them in the envolopes.  Then they could have 500 almost ready to go.  But we then had the last group seal the letters and put a wax stamp on them.  It was truly a process and it turned out to be the fastest way to get everythign done in shifts.

 

What we learned from thsi was that we could call up packaging supplies companies and learn how to use the correct items for each project.  We also found that these companeis had big discounts for shipping supplies when ordered in bulk.  That was when we were gettign tips from these companies that were tips they gave to full on marketing companeis on the products to use and what would actualyl cut costs. This is how we did it and our budget was cut by 39%.  Best of Luck!

Why tamper Evident Packaging Provides Safety and Trust

Tamper-evident packaging is popular in many industries. One specific area is the medicinal industry. With many pills and boxes containing tablets that kids should not have, it makes sense that protections need to be in place.

The main factors with this packaging is to ensure that the products are safe, and protect the customers who use them. it also aids with product integrity, and in turn bolsters trust in the brand by many customers. 

The Features of this Packaging 

Tamper-evident packaging is simple in name. It's packaging that protects against tampering, whether it’s from children, or from people who intercept the packaging. 

Most of the time, this type of packaging has a seal that needs to be broken. If a customer gets an item with a broken seal, then they’ll know something is amiss, and can contact the company accordingly.

The same goes with breakable caps.   These caps will break if you twist them and it is apparent. 

Various blister packets need to be pushed down on, and if someone sees this, they’ll know as well that someone’s taken from this due to the foil seal. 

A common one is a twistable cap where one needs to push down in order to open it.   this is a good type of packaging that also prevents kids from getting into this.

Finally, there’s shrink bands. Various shrink-wrapped sort of banding that goes over a package. If it’s broken, then that means someone’s messed with it, and you can fix this accordingly. 

Why tamper Evident Packaging 

There are people out there who mess with people’s items. Whether it’s food and drink, or even medicinal items, this can be seen in many cases. If you have a package that’s tampered with, it does put you and the product at risk.

If something bad happens, it falls on the company that provided this.

With a tamper-evident seal, it conveys to the customer that this has been sealed for their protection. They’ll have peace of mind if they get the item and see the seal untouched.

On the flip side, if there’s apparent tampering, they can toss it before they’re affected. Then, they can contact the company and in turn, get a replacement.

It also enhances product safety. Certain items definitely need the extra protection that comes with this. If you take care of the products and maintain them accordingly, you’ll be able to provide security to all of your customers. 

The Drawbacks 

There are some drawbacks that come with this though.

One of them is the costs. These seals do cost money, so if you’re not careful, you might end up spending a lot more on the safety seals.   This can definitely eat into your profits. 

The second thing is ease of use. While some security features are great, some of them are utterly frustrating, and contribute to wrath and other such issues.   You want to make sure that the security features that are in place have you as a focus.

Overall, with tamper-evident packaging, you’ll be able to build a better, more sound experience for the customers, and in turn, provide them with a solace that what they’re getting from their products is exactly what they need.

If you want to make sure that your items aren’t messed with, or you just want something that’s easy to utilize, then look no further than this. with tamper-evident packaging, you’ll provide innovation, and for many of the customers a more trustworthy experience. They’ll remember this too, so it will benefit you on many different levels as well.

Multi Packs and Variety Packs

Looking to sell more items than ever before? Multi packs and other variety packs might be the option you’re going for. When people do shopping weekly, they don't just want one item, they want to get different items. Many times, people want to get either the same item, but multiple amounts, or a variety of them.  They usually will repeat this until they’ve got the items needed, but multi packs and variety packs are great for a variety of reasons.

For starters, it’s a lot cheaper.  This can be expensive, especially with constant buying, but with this, it’s easier than ever to be profitable.Customers can get different packs, made from various kinds of bundling film, put them in the shipping cart, and let people spend way less money. It’s perfect, and if you’re not selling multi packs already, definitely consider this. 

You Overlooking This? 

This is actually something that’s really valuable, but the thing is, they’re oftentimes overlooked. However, in order to be successful in the world of retail, you need to consider selling your products like this.

Many businesses and retailers discover that this is a great way to really improve the multi packs and the variety packs that you have or start to sell items that are similar like this.

 

The value 

The thing with this, is that it’s a bundling action.  It’s great for offering items a lot cheaper. 

Take a look at the similar items that you have. They cost a lot individually, right? 

Some people get turned off from buying multiples of the same thing at the same price, as it becomes so expensive. But, with multi packs, you pay a lot less for every single unit, and that means that people are more inclined to buy.

They don't have to spend as much, and guess what? You actually sell a lot more too by bundling these together. 

It also takes less time, since they may look for products that have enough stock for their needs, but a multi pack has it all there, saving them a lot of money.

It also saves them frustration too. It stinks when you get up to check out, only to realize that you’re missing one, and you don't want to go back there. a multi pack saves you that frustration, whilst also improving the sales and adding more and more value than ever before. 

What about variety packs 

Another cool thing is the variety pack, which lets you offer different flavors and types. You see this with chip boxes all the time. 

Adding a variety pack is great, because it lets customers experience a lot more. if you’ve got seasonal items, or promotional items you’d like to test the waters on, then this is the best way to do this.

It’s actually something that’s great for boosting your customer base, as this is an opportunity for new customers to flock to here. There are a ton of great options as well for you to do this.

You can talk to practically any trailer too, and they can help with constructing the multi-packs and the variety packs that you want to make. 

So are they ideal for you? 

Well, if you’re someone who can benefit from this, then yes, you’ll definitely want this. 

You may wonder the best way to make this work. The best way is to talk to a distributor, help you figure out what you need, and from there, the design that you need to make this work, to boost your sales, and get more people on board than before as well.

The Smarts of Smart Packaging

Did you know our packaging is becoming more intelligent? With more attention being given to the smart packaging world in many ways is changing the way the industry works completely. What does this mean for us whenever we talk about the smart packaging that’s there? Well, smart packaging is basically emergent technologies in the world of packaging that will increase the business and consumer utility, and in turn increases how simplistic the tracking and assessment of these companies and products are. 

Increased utility comes as a main result from the increased tracking of information, and the sharing given to customers, which results in overall opportunities to get more information about the companies, and the products that they’re all purchasing and utilizing. In the world of business, it also means learning about the spending habits of consumers, and the markets that the business is selling towards, along with offering more unique, personalized, and an accessible experience for your customer to properly engage with businesses and brands. 

Bigger than Packaging 

Smart packaging is still a new type of packaging, but the potential for this is definitely worth looking at the integration of it. 

It’s offering a package with added functions. It does include all sorts of technologies that are intended in order to achieve more than just packaging. 

It leads to more benefits for a consumer and a company distributing such products. Consumers do benefit from a higher access to company and product info, while a business can get rid of the inefficiencies, in order to gain some extra knowledge that’s related to the journey and usage of these products. 

With a lot of modern companies exploring a means to invest in solutions that are sustainable and other types of tech integrated solutions for packaging, it’s become a billion-dollar industry. With unique types of packaging, there are benefits galore. 

Smart Packaging Types 

You have two main types, active packaging and intelligent packaging. Active packaging boosts the shelf life, releasing compounds to enrich the packaging, or to eliminate various components immediately. various manufacturers use different elements depending on the shipment of the products, but for the most part there’s light-filtering, ethylene absorption, oxygen absorption, moisture control, and an antibacterial coating, and a lot more. 

Oxygen absorbers in caps are there to help increase the shelf life for months for example. 

There’s also intelligent packaging, which communicates with the world, rather than just the packaging. It offers diagnostics and indicators, can fulfill automation, customer engagement, and marketing purposes. 

Intelligent packaging of this type includes sensors to determine if a product has the right condition, and information about it. the tightness desired, freshness, temperature, and a whole lot more can help to indicate when there are di pathogens and bacteria at hand. 

The Benefits 

There are different types of benefits that come with smart packaging, and we’ll go over these here. 

The first is customer engagement with NFC, QR and RFID packaging, in order to help get customers engaged with their packaging. Some for instance, add a qtr. code that takes customers to a resource page where there are concerns for diets, research for ingredients, and the value of nutrition.   Some offer how-to guides that are accessible via a smartphone. 

There’s also quality control sensors that will design to monitor a product’s condition, in order to indicate whether something is compromised, or doing well. Smart packaging is great to help with various unwanted particles that get inside, and others will help with counterfeits. This offers easier and genuine access to the products, and some smart packaging even results in solutions that are longer-lasting.