Shop For Your Tape Correctly

When it comes to budgets and marketing I never imagined the small things would actually cost so much.  It really is amazing what overlooking a simple item can do to a budget that is meant to cut costs for a company.  This happened this year. The 2020 COVID-19 Pandemic caused our company to shift a little of what it normally has others do for it to a more internal workforce.  We decided to move some of our marketing inside and we are now doing all of our direct mailings online.  This has meant that we needed to purchase a lot of supplies to do our own direct mailing marketing and some of the items ended up costing a whole lot for not being so effective.  The fact is that what we all think works well is not the correct answer when it comes to doing this professionally.  We learned many lessons and I must say that I wanted to share a few so any other companies who are trying to thrive during this hard economic time will be able to.

 

The answer for most of our problems came through learning from others outside.  It really is an amazing task for learning how to save money and do it in ways we never imagined.  At first, our goal was to have our own staff to take some time out of their days to work on each project.  This was an area we thought we could cut costs and we decided it was only fair if we all pitched in equally.  In a regular, we realized that most of us messed around for about an hour a day trying to either be social or just taking breaks.  So we knew that each member of our company could take one hour a day to work on marketing and be social and try to enjoy it.  That was our goal and it seems that most people really don't mind the break from their work.  But even our CEO is putting shipping supplies together each day and to be honest, I think She loves it too. 

 

Now the first thing we had to do was to plan out our projects and get teams together to do the same thing consistently.  So we created shifts for each stage of our direct mailing projects.  This meant that we would have one group print lables and put them on a letter with a stamp.  In one hour we could have up to 500 of those ready to go and then the next group would take the letters and fold them and put them in the envolopes.  Then they could have 500 almost ready to go.  But we then had the last group seal the letters and put a wax stamp on them.  It was truly a process and it turned out to be the fastest way to get everythign done in shifts.

 

What we learned from thsi was that we could call up packaging supplies companies and learn how to use the correct items for each project.  We also found that these companeis had big discounts for shipping supplies when ordered in bulk.  That was when we were gettign tips from these companies that were tips they gave to full on marketing companeis on the products to use and what would actualyl cut costs. This is how we did it and our budget was cut by 39%.  Best of Luck!

Multi Packs and Variety Packs

Looking to sell more items than ever before? Multi packs and other variety packs might be the option you’re going for. When people do shopping weekly, they don't just want one item, they want to get different items. Many times, people want to get either the same item, but multiple amounts, or a variety of them.  They usually will repeat this until they’ve got the items needed, but multi packs and variety packs are great for a variety of reasons.

For starters, it’s a lot cheaper.  This can be expensive, especially with constant buying, but with this, it’s easier than ever to be profitable.Customers can get different packs, made from various kinds of bundling film, put them in the shipping cart, and let people spend way less money. It’s perfect, and if you’re not selling multi packs already, definitely consider this. 

You Overlooking This? 

This is actually something that’s really valuable, but the thing is, they’re oftentimes overlooked. However, in order to be successful in the world of retail, you need to consider selling your products like this.

Many businesses and retailers discover that this is a great way to really improve the multi packs and the variety packs that you have or start to sell items that are similar like this.

 

The value 

The thing with this, is that it’s a bundling action.  It’s great for offering items a lot cheaper. 

Take a look at the similar items that you have. They cost a lot individually, right? 

Some people get turned off from buying multiples of the same thing at the same price, as it becomes so expensive. But, with multi packs, you pay a lot less for every single unit, and that means that people are more inclined to buy.

They don't have to spend as much, and guess what? You actually sell a lot more too by bundling these together. 

It also takes less time, since they may look for products that have enough stock for their needs, but a multi pack has it all there, saving them a lot of money.

It also saves them frustration too. It stinks when you get up to check out, only to realize that you’re missing one, and you don't want to go back there. a multi pack saves you that frustration, whilst also improving the sales and adding more and more value than ever before. 

What about variety packs 

Another cool thing is the variety pack, which lets you offer different flavors and types. You see this with chip boxes all the time. 

Adding a variety pack is great, because it lets customers experience a lot more. if you’ve got seasonal items, or promotional items you’d like to test the waters on, then this is the best way to do this.

It’s actually something that’s great for boosting your customer base, as this is an opportunity for new customers to flock to here. There are a ton of great options as well for you to do this.

You can talk to practically any trailer too, and they can help with constructing the multi-packs and the variety packs that you want to make. 

So are they ideal for you? 

Well, if you’re someone who can benefit from this, then yes, you’ll definitely want this. 

You may wonder the best way to make this work. The best way is to talk to a distributor, help you figure out what you need, and from there, the design that you need to make this work, to boost your sales, and get more people on board than before as well.