Choosing the Right Tape for Packaging

Tape may seem like a little thing but it’s actually important for securing packaging.  Not all of them are equal, and here, we’ll go over the most common types of tape for packaging. 

Self-Adhesive Kraft Paper Tape 

This is a natural tape that’s made from materials that are natural and has been a popular one for a lot of eco-conscious people. It’s an adhesive that offers the strongest hold while also providing a very gentle response to the environment.  Finding a tape that aligns with the values and sustainability is important, and you’ll get this with kraft paper tape. 

When choosing packaging, the materials that you want should be both eco friendly and effective, but self-adhesive kraft paper tape ticks all of these boxes. 

It’s made from a renewable resource, and is a tape that’s not just biodegradable, but easy to recycle too, so you’ll be able to dispense it without harming the world around you. 

Kraft paper is basically a type of strong paper that’s natural and made from certain paper pulp that’s ideal for packaging. It’s good for sealing boxes and even parcels too and offers a very strong hold. 

Polypropylene Tape 

Next is polypropylene tape, which is versatile, and known for strength and durability. It withstands the handling that’s rough, and also the extreme temperatures that are there so it’s ideal for businesses and shipping goods that might encounter harsher conditions in its wake. 

Polypropylene tape is reliable for those that want to secure the packaging that they need to ensure that the packaging is there. 

When choosing packaging, you need a high-quality material, and polypropylene tape is made for the ultimate protection and security of these items. It’s robust in construction, and ensures that it withstands these transportation rigors, whether it’s shipped across a country, or even outside of there too. 

It’s durable, and this is specifically made to withstand many of the demands that packaging has, due to the tensile strength, so it can be subjected to a lot of wear and tear. 

It’s also really good for being resistant to humidity and moisture and is important when you’ve got goods that might have to go through a damp environment or even harsher weather. 

Vinyl Tape 

This is a tape that’s good for moisture. It’s great because for those that get exposed to liquids and water in the transit process, vinyl tape offers a tighter seal, so the goods are dry and safe. Even unpredictable weather can’t stop this. 

When choosing packaging protection, you want to go with something that’s strong. 

This tape is one of the strongest against water damage to packaging, and it can be transported even through spills. 

It also is versatile too, and works with plastic, cardboard, and even metal in order to keep things secure. It’s a reliable solution for all types of packaging experiences, whether sealing envelopes, boxes, or even bundling various items. 

Customized Tape 

Finally, we have customized tape, which is branded tape that’s made for customers to engage and interact with one’s brand. It does set the stage for the inner packaging, boosting excitement when they see the customized tape.  It’s a great way to build an unforgettable impression. 

If you’re putting together unboxing experiences or want to make the customer feel like they’re really included, this is the best option, as it will build a better, stronger bond with the brand, in ways you may never have thought possible. 

Tape is important and these are some of the top picks for brands to use to secure the packaging. 

Digital Vs. Offset Printing

 If you’re looking to print something, you’ve got two types of options. Usually. You’ve got regular detail printing that is printed to the way things look on the screen, or offset, which is something that uses color output in order to help get the right design. 

While some may prefer one over the other because of the prices, there can be costly mistakes, which play a role in the future options that are there. 

Below, we’ll go over each of these, what they are, and the benefits and drawbacks of both. 

Offset Printing 

Offset is basically where you utilize plates onto sheets that are colored, letting them sit in a rapid kind of succession, stamping it directly onto the paperboard. It’s how newspapers, along with magazines get made. 

They offer great image quality, but they are best for print runs that are large volume. Low volume projects won’t want to use this because of the excess time to get it done. 

Digital printing 

Digital printing is basically the printing that’s does the same type of printing that a normal printer or other type of medium you have at home works for this. 

It’s quicker, and also doesn’t really impact the quality for lower-level jobs. 

It’s also much easier to create different printing runs through the printing press. 

The problem with this, however, is that it impacts the fidelity of the color, and the flexibility of the material that traditional offset printing provides in some cases. 

This is something that some people like to use for lower volumes, since it definitely does not look as high of quality, and that of course, can impact the use of this in a lot of cases as well. 

Printing Methods: what’s best 

Offset is best for very large orders, or something that’s over 1000 different units. Digital is good for the smaller types of jobs. 

If you’re going to use paperboard packaging for the item that you’re selling, you’ll want to go with offset printing. That’s because offset offers better output for printing that has to be smaller, and for designs that are a bit smaller for the package. 

The goal is to offer concise, clear packaging for this, as this is vital for making sure that you get the best information possible for many of the customers that are there. 

If you’re someone that is making a smaller order for corrugated packaging, then use digital for this. Offset is great for much larger volumes of running, and the turn time usually is around the same, but it does cost a bit more, so digital is the way to go. 

When you compare the color depth on this, offset printing definitely does outperform the digital printing options, so if you need something bright, or with the color depth that really highlights the product, then you’re best to go with that. 

Offset printing does use the Panton Matching system of color to make sure that the inks are perfectly matched, but digital printers are limited, since the utilize color calibration that is more approximate than anything. 

Offset also is very good for kraft paper products that need white ink. Digital cannot offer this.  Offset is good if the color is more attractive, crisp and clean. For those that have smaller, simpler orders that are not really in the budget for something this large, then just spend the money on a digital printer. 

Both are good, but one does have a better option for color, and for many ecommerce people, understanding the difference can impact the packaging, so keep this in mind when choosing one over the other for your packaging needs. 

Why Custom Packaging is the Fastest Way to Get Ahead

A lot of ecommerce businesses are popping up everywhere and there are more and more every single day. Each of these does vie for your attention, so the messages and branding does need to get ahead of the game, to offer some good awareness for the long-term and the short-term, which offers better, repeat orders.

The packaging is something that customers want to have, and if it’s bland, they feel like they didn’t get their money’s worth. Custom packaging is a better way to go about doing things, and we’ll go over why that is here. 

A Better Customer Experience 

Yes, having generic packaging is something that’s cheap, and it’s simple, but the thing is, it’s not really you, or your products. Custom packaging is the opposite, as it’s made for those products specifically, to offer the best branding experience, and offers value, and appreciation to others. Customers can also get their purchases further personalized too through the packaging, and when you say their name, or even a small, special message, it adds some unique value to this as well.

Differ from Others 

A lot of the current competing businesses don't use this, so everything’s a sea of bland and boring packaging, but when you use custom packaging, this creates a brand identity that's cohesive, that’s recognizable to many people. With packaging becoming the new extension of various branding identities, you want to make sure that you do decide to make it different, and it’s important.

Plus, when you offer custom packaging, this as well reinforces the branding too. Having a cohesive brand identity is something that makes you very recognizable to other people, and remember, you want the packaging to be a unique extension of such, which is why you want to offer a packaging that’s uniform, and also shows off the aesthetics that you’re going for too.

It offers Better Value 

When customers see the boring, generic packaging, it’s not perceived as high, and it usually doesn’t give that impression that these things are luxurious and also exclusive, and most of the time, they may not want to purchase it due to that. But with custom packaging, you get that. 

It shows off better quality products too. When you use materials that are custom made, it’ll withstand the wear and tear that’ll sometimes happen when you’re shipping it, and it also showcases the product quality that’s there.

For instance, for luxury packaging, you have to make sure that you’re using materials that showcase this. Leather, velvet, and the like are good and they usually can be made in an affordable way to offer a stylish, and a sleek way of designing things.

Brings More Customers and Shows the Identity of the Brand 

If you’re looking to improve the relationships with those that buy from you, and boost that loyalty, this is the best way to do this. That’s because custom packaging shows a higher standard in the consumer’s eyes, and offers a long-lasting, beneficial result from this.

You want to make sure that you include everything that you can in this. Those little details of what's on the packaging, and also having these nice little qualities, all play a major part in building a fun packaging experience.

The best way to improve your packaging is to go custom, for it offers a high-quality, branded experience, and you’ll be glad to see this. 

So next time you’re looking to decide on boring brand packaging, or something a bit more unique, go for the latter, and see how it makes you feel as well.

All about mailer Boxes

 Mailer boxes are a form of packaging made to transport and protect goods. They’re made from corrugated types of cardboard, which are materials known for strength and overall durability. Corrugated designs, featuring fluted sheets that are placed in between two types of linerboards, offer better cushioning for the items inside. 

This makes it the perfect choice for shipping overall. 

The biggest feature that these mailer boxes offer is what’s called self-locking designs. Unlike other box types which require some tape or other adhesives, you’ll be able to craft mailer boxes with built-in mechanisms to lock them too. 

This isn’t just accessible and very secure, but it provides a better unboxing experience. Due to customers being able to open up the boxes without tools or other aids, it helps to make this easier for a lot of customers too. 

Mailer Box Types 

Which most mailer boxes have certain characteristics, there are a few types made specifically for this purse. 

The most common is of course the regular slotted containers, full overlay containers, and finally die-cut mailers. RSCs tend to be the most common type for this, and feature flaps that sit in the middle. FOCS are also flaps that’ll overlap to give more durability and strength. 

The die-cut ones are more custom-cut, and designed to fit various products, in order to create the ultimate in unique sorts of branding experiences. 

Most of these are made with in-line flexographic printing or slotter folder glue which has one specific operation: to print, fold, cut, and glue these corrugated pieces to more final shapes.  The packaging then gets palletized and are ready to be shipped to other customers. 

Every single one of these do have advantages and different aspects to consider. While RSCs for instance are super cost-effective due to the protection they offer to products, there’s not as much branding chances out there as compared to die-cut sorts of mailers. 

However, die-cuts tend to be the more expensive of these three. But with the customization there, it can be good. 

Materials used 

The most common one of these is corrugated cardboard. It’s chosen because of the durability, strength, and credentials to the environment. Corrugated types of cardboard is made from both recycled and virgin fibers, so it’s ideal for businesses. 

However, other types of materials used in this also play a part. Some may choose to utilize plastic mailers for this. While plastic is not as environmentally friendly, it does offer better protection for different products. This is especially true for electronics, or anything exposed to moisture. 

Customizable Mailer boxes 

One big advantage that this has over other types of packaging is the chance to customize this. businesses can print the logos on there, colors for the branding, and various other designs along the exterior.  It turns the packaging into better marketing tools. 

This not only reinforces the identity of the brand, but creates a better, more memorable sort of unboxing experience. 

Customization also extends to the box interior. Businesses may choose to print messages or designs along the inner parts of the box.it also incorporates branded tissue, stockers, and various other unique inserts. They also offer an added benefit of surprise to customers, to make unboxing feel not just more special, but also way more personal too.

Mailer boxes are ideal for you to get strong and sustainable types of packaging. Here, we went over a few aspects of them, and why they are the best for not just the current packaging experience you have, but future experiences that you might choose to have too.

Multi Packs and Variety Packs

Looking to sell more items than ever before? Multi packs and other variety packs might be the option you’re going for. When people do shopping weekly, they don't just want one item, they want to get different items. Many times, people want to get either the same item, but multiple amounts, or a variety of them.  They usually will repeat this until they’ve got the items needed, but multi packs and variety packs are great for a variety of reasons.

For starters, it’s a lot cheaper.  This can be expensive, especially with constant buying, but with this, it’s easier than ever to be profitable.Customers can get different packs, made from various kinds of bundling film, put them in the shipping cart, and let people spend way less money. It’s perfect, and if you’re not selling multi packs already, definitely consider this. 

You Overlooking This? 

This is actually something that’s really valuable, but the thing is, they’re oftentimes overlooked. However, in order to be successful in the world of retail, you need to consider selling your products like this.

Many businesses and retailers discover that this is a great way to really improve the multi packs and the variety packs that you have or start to sell items that are similar like this.

 

The value 

The thing with this, is that it’s a bundling action.  It’s great for offering items a lot cheaper. 

Take a look at the similar items that you have. They cost a lot individually, right? 

Some people get turned off from buying multiples of the same thing at the same price, as it becomes so expensive. But, with multi packs, you pay a lot less for every single unit, and that means that people are more inclined to buy.

They don't have to spend as much, and guess what? You actually sell a lot more too by bundling these together. 

It also takes less time, since they may look for products that have enough stock for their needs, but a multi pack has it all there, saving them a lot of money.

It also saves them frustration too. It stinks when you get up to check out, only to realize that you’re missing one, and you don't want to go back there. a multi pack saves you that frustration, whilst also improving the sales and adding more and more value than ever before. 

What about variety packs 

Another cool thing is the variety pack, which lets you offer different flavors and types. You see this with chip boxes all the time. 

Adding a variety pack is great, because it lets customers experience a lot more. if you’ve got seasonal items, or promotional items you’d like to test the waters on, then this is the best way to do this.

It’s actually something that’s great for boosting your customer base, as this is an opportunity for new customers to flock to here. There are a ton of great options as well for you to do this.

You can talk to practically any trailer too, and they can help with constructing the multi-packs and the variety packs that you want to make. 

So are they ideal for you? 

Well, if you’re someone who can benefit from this, then yes, you’ll definitely want this. 

You may wonder the best way to make this work. The best way is to talk to a distributor, help you figure out what you need, and from there, the design that you need to make this work, to boost your sales, and get more people on board than before as well.

How Retailers Do Influence the Behavior of Consumers

Ever see some products just fly off your shelves, while others barely get the attention that they should/? This is because within the packaging, there is that influence that does surround the buying practices of customers, and in turn will help with driving these sales. 

Remember for retailers, in a sea of different products, the one that has the most power amongst a lot of people is retail packaging. 

More than just for functionality, this packaging plays a vital role in getting the attention of customers, evoking different emotions, and finally getting consumers to make the purchases that they want to.

Here, we’ll look at retail packaging, and also look at the influence that it does have on the decisions of customers.  You can uncover these secrets behind each of these pursuers, getting a better perspective on these influences, and also the consumer behaviors of those that buy from you. 

What Will Influence People 

There are a lot of different ways for a lot of people to choose the products that they want. 

Remember, there is a ton of different competition these days, and packaging plays a huge role in influencing the behavior of buyers. This can protect and finally contain the products, with the power and ability to capture the attention, spread the messages, and finally evoke the emotions. This will ultimately persuade a lot of people to make these purchases. 

There are a few ways that this packaging can influence the buying behaviors of people, and we’ll go over it below. 

Attention and Visual Impact 

Retail and their packaging is the initial contact point between products and consumers. This appeal visually allows it to stand out amongst its competitors, delivering an attention that captures. 

This packaging that’s eye catching and vibrant will help with captivating the imagery for a lot of people. Plus, with a distinct type of topography, it’ll boost curiosity, and lead to better interactions with this product. 

Boosts Product Quality 

The product quality of the packaging is something as well that consumers do perceive when choosing packaging. 

Those that are sturdy, designed well, and also are aesthetically pleasing create the lasting impression that you want.  You want to make sure that you show them a product that’s high in terms of quality.

If you package the item in something that’s cheap and badly made, then it’s not going to get people interested. The proper investment of well-crafted, attractive packaging will help these customers perceive the disability and the value of the items that you’re selling as well. 

Hit those Emotional Triggers 

You want to as well hit on those emotional triggers. There is a link indeed of the thought that goes into this, and the attention that a customer will have. 

Those that tap into the desires, aspirations, and even the values that customers have, will craft a better bond between consumer and brand. 

Whether you’re trying to tell a compelling story, have good creative imagery, or branding that’s clever, it is good to evoke these brands with whatever brand loyalty you choose from. 

Trust and transparency 

Packaging is something that also provides trust. 

Giving the ingredients and information about the items inside, along with certifications will help the consumer better understand you. It also shows your authenticity, the safety of the product, and the adherence to these ethical standards. The packaging that communicates honesty and openness does build trust, which encourages these consumers to choose these brands over others. 

Consider all of this, and why packaging works, so you can better understand this on all fronts.