Digital Vs. Offset Printing

 If you’re looking to print something, you’ve got two types of options. Usually. You’ve got regular detail printing that is printed to the way things look on the screen, or offset, which is something that uses color output in order to help get the right design. 

While some may prefer one over the other because of the prices, there can be costly mistakes, which play a role in the future options that are there. 

Below, we’ll go over each of these, what they are, and the benefits and drawbacks of both. 

Offset Printing 

Offset is basically where you utilize plates onto sheets that are colored, letting them sit in a rapid kind of succession, stamping it directly onto the paperboard. It’s how newspapers, along with magazines get made. 

They offer great image quality, but they are best for print runs that are large volume. Low volume projects won’t want to use this because of the excess time to get it done. 

Digital printing 

Digital printing is basically the printing that’s does the same type of printing that a normal printer or other type of medium you have at home works for this. 

It’s quicker, and also doesn’t really impact the quality for lower-level jobs. 

It’s also much easier to create different printing runs through the printing press. 

The problem with this, however, is that it impacts the fidelity of the color, and the flexibility of the material that traditional offset printing provides in some cases. 

This is something that some people like to use for lower volumes, since it definitely does not look as high of quality, and that of course, can impact the use of this in a lot of cases as well. 

Printing Methods: what’s best 

Offset is best for very large orders, or something that’s over 1000 different units. Digital is good for the smaller types of jobs. 

If you’re going to use paperboard packaging for the item that you’re selling, you’ll want to go with offset printing. That’s because offset offers better output for printing that has to be smaller, and for designs that are a bit smaller for the package. 

The goal is to offer concise, clear packaging for this, as this is vital for making sure that you get the best information possible for many of the customers that are there. 

If you’re someone that is making a smaller order for corrugated packaging, then use digital for this. Offset is great for much larger volumes of running, and the turn time usually is around the same, but it does cost a bit more, so digital is the way to go. 

When you compare the color depth on this, offset printing definitely does outperform the digital printing options, so if you need something bright, or with the color depth that really highlights the product, then you’re best to go with that. 

Offset printing does use the Panton Matching system of color to make sure that the inks are perfectly matched, but digital printers are limited, since the utilize color calibration that is more approximate than anything. 

Offset also is very good for kraft paper products that need white ink. Digital cannot offer this.  Offset is good if the color is more attractive, crisp and clean. For those that have smaller, simpler orders that are not really in the budget for something this large, then just spend the money on a digital printer. 

Both are good, but one does have a better option for color, and for many ecommerce people, understanding the difference can impact the packaging, so keep this in mind when choosing one over the other for your packaging needs. 

Multi Packs and Variety Packs

Looking to sell more items than ever before? Multi packs and other variety packs might be the option you’re going for. When people do shopping weekly, they don't just want one item, they want to get different items. Many times, people want to get either the same item, but multiple amounts, or a variety of them.  They usually will repeat this until they’ve got the items needed, but multi packs and variety packs are great for a variety of reasons.

For starters, it’s a lot cheaper.  This can be expensive, especially with constant buying, but with this, it’s easier than ever to be profitable.Customers can get different packs, made from various kinds of bundling film, put them in the shipping cart, and let people spend way less money. It’s perfect, and if you’re not selling multi packs already, definitely consider this. 

You Overlooking This? 

This is actually something that’s really valuable, but the thing is, they’re oftentimes overlooked. However, in order to be successful in the world of retail, you need to consider selling your products like this.

Many businesses and retailers discover that this is a great way to really improve the multi packs and the variety packs that you have or start to sell items that are similar like this.

 

The value 

The thing with this, is that it’s a bundling action.  It’s great for offering items a lot cheaper. 

Take a look at the similar items that you have. They cost a lot individually, right? 

Some people get turned off from buying multiples of the same thing at the same price, as it becomes so expensive. But, with multi packs, you pay a lot less for every single unit, and that means that people are more inclined to buy.

They don't have to spend as much, and guess what? You actually sell a lot more too by bundling these together. 

It also takes less time, since they may look for products that have enough stock for their needs, but a multi pack has it all there, saving them a lot of money.

It also saves them frustration too. It stinks when you get up to check out, only to realize that you’re missing one, and you don't want to go back there. a multi pack saves you that frustration, whilst also improving the sales and adding more and more value than ever before. 

What about variety packs 

Another cool thing is the variety pack, which lets you offer different flavors and types. You see this with chip boxes all the time. 

Adding a variety pack is great, because it lets customers experience a lot more. if you’ve got seasonal items, or promotional items you’d like to test the waters on, then this is the best way to do this.

It’s actually something that’s great for boosting your customer base, as this is an opportunity for new customers to flock to here. There are a ton of great options as well for you to do this.

You can talk to practically any trailer too, and they can help with constructing the multi-packs and the variety packs that you want to make. 

So are they ideal for you? 

Well, if you’re someone who can benefit from this, then yes, you’ll definitely want this. 

You may wonder the best way to make this work. The best way is to talk to a distributor, help you figure out what you need, and from there, the design that you need to make this work, to boost your sales, and get more people on board than before as well.