Tuesday, 24 June 2014

The Smarts of Smart Packaging

Did you know our packaging is becoming more intelligent? With more attention being given to the smart packaging world in many ways is changing the way the industry works completely. What does this mean for us whenever we talk about the smart packaging that’s there? Well, smart packaging is basically emergent technologies in the world of packaging that will increase the business and consumer utility, and in turn increases how simplistic the tracking and assessment of these companies and products are. 

Increased utility comes as a main result from the increased tracking of information, and the sharing given to customers, which results in overall opportunities to get more information about the companies, and the products that they’re all purchasing and utilizing. In the world of business, it also means learning about the spending habits of consumers, and the markets that the business is selling towards, along with offering more unique, personalized, and an accessible experience for your customer to properly engage with businesses and brands. 



Bigger than Packaging 

Smart packaging is still a new type of packaging, but the potential for this is definitely worth looking at the integration of it. 

It’s offering a package with added functions. It does include all sorts of technologies that are intended in order to achieve more than just packaging. 

It leads to more benefits for a consumer and a company distributing such products. Consumers do benefit from a higher access to company and product info, while a business can get rid of the inefficiencies, in order to gain some extra knowledge that’s related to the journey and usage of these products. 

With a lot of modern companies exploring a means to invest in solutions that are sustainable and other types of tech integrated solutions for packaging, it’s become a billion-dollar industry. With unique types of packaging, there are benefits galore. 



Smart Packaging Types 

You have two main types, active packaging and intelligent packaging. Active packaging boosts the shelf life, releasing compounds to enrich the packaging, or to eliminate various components immediately. various manufacturers use different elements depending on the shipment of the products, but for the most part there’s light-filtering, ethylene absorption, oxygen absorption, moisture control, and an antibacterial coating, and a lot more. 

Oxygen absorbers in caps are there to help increase the shelf life for months for example. 

There’s also intelligent packaging, which communicates with the world, rather than just the packaging. It offers diagnostics and indicators, can fulfill automation, customer engagement, and marketing purposes. 

Intelligent packaging of this type includes sensors to determine if a product has the right condition, and information about it. the tightness desired, freshness, temperature, and a whole lot more can help to indicate when there are di pathogens and bacteria at hand. 

The Benefits 

There are different types of benefits that come with smart packaging, and we’ll go over these here. 

The first is customer engagement with NFC, QR and RFID packaging, in order to help get customers engaged with their packaging. Some for instance, add a qtr. code that takes customers to a resource page where there are concerns for diets, research for ingredients, and the value of nutrition.   Some offer how-to guides that are accessible via a smartphone. 



There’s also quality control sensors that will design to monitor a product’s condition, in order to indicate whether something is compromised, or doing well. Smart packaging is great to help with various unwanted particles that get inside, and others will help with counterfeits. This offers easier and genuine access to the products, and some smart packaging even results in solutions that are longer-lasting. 


Tuesday, 1 October 2013

Compostable Packaging for Fast-Moving consumer goods

 If you’re someone who has fast moving consumer goods, such as food, drinks, and even items for the household, you might wonder if there is a way to build sustainability initiatives for you to enjoy.

With the growing worry for plastic waste getting out of control, people are curious as to the types of trees that they can buy, which will in turn help them with their own ability to properly ensure that the products are maintained at the highest quality, without the excessive waste.

One type of item that’s become popular in recent years is compostable packaging. This is where the item is disposed of through compost. Sometimes, you can dispose of it behind the house in a compost pile, but there are also industrial compost that compost it for you. Regardless, the end result is to get it into the soil, which provides some very good elements and nutrients to improve soil health.



Let’s look at how this can be pushed, and what you need to ensure that compostable packaging works for these goods. 

Plant Based Materials and Polymers that Break down 

For a lot of these products, the biggest thing that you need to have is to have it so that it will break down naturally.

For food containers, this can be simple, as you can have cardboard or corrugated fiberboard right there and ready for it to break down. The goal here is you want it to break down naturally through composting. 

Paper is another great one, but there is also cellulose packaging. While not as common, this, sugarcane, and other products are great. Overall, you want polymers that will break down in a natural sense, offering you the best for those interested in composting. 

Protective Elements 

However, with this, you also need to ensure that you’re being sustainable, and protective. With fast-moving consumer goods, time is indeed of the essence. But it’s more than t
hat. you want to make sure that in this speedy environment, it gets to the customers without too much trouble. 





So yes, you need top-level product protection, and a shelf-life that is factored in as well when you are purchasing these. 

Better shelf Life 

Some of these packaging designs require insulation, or other elements that will strengthen the shelf life. 

You need to consider these in the design. This can be as simple as having corrugated paper, or something along these lines. 

Why Have This 

You might wonder why you should consider compostable packaging. 

Well, while reusable and recyclable packaging work, they do have their limitations. There’s recycling initiatives, but not everyone does them. 

For reusable packaging, you need to give them an incentive to resume. If that isn’t there, then the customers aren’t going to be as interested in this. 

Overall, you want to make sure that it’s pretty obvious what the intuition is. you should also consolidate all of the items as well to make it easy to break down.

Some people prefer this because compostable packaging is easy to put together. However, there are a few things that you must consider. 

The first of which is the costs of this. a lot of biodegradable packaging tends to cost more.

The second is performance. When you are building this compostable packaging, consider as well whether or not it will be easy to dispose of. If not, consider changing the initiatives.

Finally, scalability. With the growing markets, especially for fast-moving consumer goods, you need to make sure that everyone is on the same page, so that they can get all of the goods to others in due time. 


Thursday, 9 August 2012

How Retailers Do Influence the Behavior of Consumers

Ever see some products just fly off your shelves, while others barely get the attention that they should/? This is because within the packaging, there is that influence that does surround the buying practices of customers, and in turn will help with driving these sales. 

Remember for retailers, in a sea of different products, the one that has the most power amongst a lot of people is retail packaging

More than just for functionality, this packaging plays a vital role in getting the attention of customers, evoking different emotions, and finally getting consumers to make the purchases that they want to.



Here, we’ll look at retail packaging, and also look at the influence that it does have on the decisions of customers.  You can uncover these secrets behind each of these pursuers, getting a better perspective on these influences, and also the consumer behaviors of those that buy from you. 

What Will Influence People 

There are a lot of different ways for a lot of people to choose the products that they want. 

Remember, there is a ton of different competition these days, and packaging plays a huge role in influencing the behavior of buyers. This can protect and finally contain the products, with the power and ability to capture the attention, spread the messages, and finally evoke the emotions. This will ultimately persuade a lot of people to make these purchases. 

There are a few ways that this packaging can influence the buying behaviors of people, and we’ll go over it below. 

Attention and Visual Impact 

Retail and their packaging is the initial contact point between products and consumers. This appeal visually allows it to stand out amongst its competitors, delivering an attention that captures. 



This packaging that’s eye catching and vibrant will help with captivating the imagery for a lot of people. Plus, with a distinct type of topography, it’ll boost curiosity, and lead to better interactions with this product. 

Boosts Product Quality 

The product quality of the packaging is something as well that consumers do perceive when choosing packaging. 

Those that are sturdy, designed well, and also are aesthetically pleasing create the lasting impression that you want.  You want to make sure that you show them a product that’s high in terms of quality.

If you package the item in something that’s cheap and badly made, then it’s not going to get people interested. The proper investment of well-crafted, attractive packaging will help these customers perceive the disability and the value of the items that you’re selling as well. 

Hit those Emotional Triggers 

You want to as well hit on those emotional triggers. There is a link indeed of the thought that goes into this, and the attention that a customer will have. 

Those that tap into the desires, aspirations, and even the values that customers have, will craft a better bond between consumer and brand. 

Whether you’re trying to tell a compelling story, have good creative imagery, or branding that’s clever, it is good to evoke these brands with whatever brand loyalty you choose from. 

Trust and transparency 

Packaging is something that also provides trust. 



Giving the ingredients and information about the items inside, along with certifications will help the consumer better understand you. It also shows your authenticity, the safety of the product, and the adherence to these ethical standards. The packaging that communicates honesty and openness does build trust, which encourages these consumers to choose these brands over others. 

Consider all of this, and why packaging works, so you can better understand this on all fronts. 


Wednesday, 7 July 2010

Hanging Boxes for Ink Cartridges

 If you’re someone who is looking to add a unique means for you to sell the ink cartridges that you have, then look no further than hanging boxes for ink cartridges.

This is the perfect way to display this, because you can sit them on a shelf, hanging over others, and people will flock to them.

You can order these in different colors as well, including magenta, cyan, black, and yellow.  There are a lot of great ways for you to get the most that you can out of this.

One thing as well, is that there are three different variants of these too.  One of them is the standard tuck end box that offers a way to push this in there, along with a snap locking base that’s there.  Finally, they have the crush lock bottom base, to offer the ultimate in holding for people.



The beauty of these hanging boxes is that they can be displayed on counters, so you can use that space. However, you can also throw these on the floor as a floor display to entice users in different areas, and this also works to save the shelf space.  They use the Euro Hang hole, or the sombrero hole, to make this all possible. 

The thing with these boxes is that they’re simple.  They are made from sturdy cardboard that houses the product.  They are made in a way to ensure that you don’t overfill this product or leave too much room for the product to tumble around in the container, which is great for saving some shelf space. 

The design of this product does vary. Most of these work in hanging manners, offering the best means for you to bet the most of this.



The logos and designs can vary. Some people like to add the splash of the colors offered on there, and from there, they can offer a different variant of amounts that can really provide a great way for you to get the most out of this. some also may prefer to not have the colors directly on there, but instead listed with a small color swatch. Whatever the case, there is plenty of room for you to put your design on this.

Speaking of design, there are a lot of different options for you to design this. you can go with the minimalistic design, which is a favorite among many people, since there are a lot of fun, unique ways for this to stand out.  You can add the name, and the logo onto this, with a simple black or white background. Others have benefitted from making it the color of the product, provided that they are able to afford the printing of the colors utilized on this.

Either way, there are a ton of different options to choose from, and the benefits of this include a variety of different options for you to choose from, and a ton of fun, unique ways to really enhance your experience too. 



The products all come in a small container, and utilize a digital printing method, so you’re not waiting for the product to be printed by other means. It’s also cheap, and effective too, so you can try out different options.

Overall, if you’re ready to print the best printer cartridge packaging, this is the way for you to do it, as it offers not only the best means for you to store and hang the packaging, but also gives you a whole lot to choose from, and some great packaging experiences for you to use.