Why Custom Packaging is the Fastest Way to Get Ahead

A lot of ecommerce businesses are popping up everywhere and there are more and more every single day. Each of these does vie for your attention, so the messages and branding does need to get ahead of the game, to offer some good awareness for the long-term and the short-term, which offers better, repeat orders.

The packaging is something that customers want to have, and if it’s bland, they feel like they didn’t get their money’s worth. Custom packaging is a better way to go about doing things, and we’ll go over why that is here. 

A Better Customer Experience 

Yes, having generic packaging is something that’s cheap, and it’s simple, but the thing is, it’s not really you, or your products. Custom packaging is the opposite, as it’s made for those products specifically, to offer the best branding experience, and offers value, and appreciation to others. Customers can also get their purchases further personalized too through the packaging, and when you say their name, or even a small, special message, it adds some unique value to this as well.

Differ from Others 

A lot of the current competing businesses don't use this, so everything’s a sea of bland and boring packaging, but when you use custom packaging, this creates a brand identity that's cohesive, that’s recognizable to many people. With packaging becoming the new extension of various branding identities, you want to make sure that you do decide to make it different, and it’s important.

Plus, when you offer custom packaging, this as well reinforces the branding too. Having a cohesive brand identity is something that makes you very recognizable to other people, and remember, you want the packaging to be a unique extension of such, which is why you want to offer a packaging that’s uniform, and also shows off the aesthetics that you’re going for too.

It offers Better Value 

When customers see the boring, generic packaging, it’s not perceived as high, and it usually doesn’t give that impression that these things are luxurious and also exclusive, and most of the time, they may not want to purchase it due to that. But with custom packaging, you get that. 

It shows off better quality products too. When you use materials that are custom made, it’ll withstand the wear and tear that’ll sometimes happen when you’re shipping it, and it also showcases the product quality that’s there.

For instance, for luxury packaging, you have to make sure that you’re using materials that showcase this. Leather, velvet, and the like are good and they usually can be made in an affordable way to offer a stylish, and a sleek way of designing things.

Brings More Customers and Shows the Identity of the Brand 

If you’re looking to improve the relationships with those that buy from you, and boost that loyalty, this is the best way to do this. That’s because custom packaging shows a higher standard in the consumer’s eyes, and offers a long-lasting, beneficial result from this.

You want to make sure that you include everything that you can in this. Those little details of what's on the packaging, and also having these nice little qualities, all play a major part in building a fun packaging experience.

The best way to improve your packaging is to go custom, for it offers a high-quality, branded experience, and you’ll be glad to see this. 

So next time you’re looking to decide on boring brand packaging, or something a bit more unique, go for the latter, and see how it makes you feel as well.

Ideas for Sustainable Luxury Packaging

For a lot of companies, especially those that deal with luxury packaging, the other question of how to be sustainable does play a role in this. When you have an opulent box, you will generate interest from customers, but some of them might be more wary of the packaging due to the fact that it might not be sustainable.

If you have a market that is growing towards sustainability, then you’re not alone. Here, we’ll go over some of the ideas for sustainable packaging, and what to consider. 

Elements of Sustainable Luxury Packaging 

When making your packaging luxury and eco friendly, there’s a few things that you need to consider.

The first thing, being the materials. Corrugated cardboard is a common one, and some might even use bioplastics and other unique types of items to help be more eco friendly.

As for the finishes, while lamination might seem like the right thing for some, it does create a problem for those worried about the environment. Eco Friendly varnishes and inks, such as vegetable inks and water-based inks might be options for building luxury packaging.

There are also design elements that come with this.   The luxury packaging can still look good and high quality, but also uses a functional design that will really shine.   Some might even consider the outlet of reusable packaging, especially if you're someone who is interested in making their packaging different and bolster the excitement of sustainable forms of packaging.

You have to think outside the box for this, but there are some materials that work well for luxury packaging, and are worth mentioning, which we’ll go over next. 

Rigid Boxes 

Rigid boxes are the first step. 

There are, of course, rigid boxes that you can unfold and put together, or even two-piece rigid boxes, where you can open up and get the item inside. 

Some of them may even have a magnetic closure, or even a luxury element to them, such as a slide-out box.   There are also luxury box packaging that are rigid boxes, which are used for bookends, candles, and other types of unique products.

Overall, rigid boxes are the best way to show that you are willing to put the money in, while also being eco friendly. They are made from corrugated fibers, and they’re strong. You don’t have to worry about the item getting messed up in transit with these and are considered a favorite for a lot of luxury brands such as jewelry brands. 

Kraft Paper 

Kraft paper is another one. It’s recyclable, and it looks good. If you want to advertise as a sustainable brand, this is a great way to do so. It does accommodate minimalism as well, so a lot of times, people will enjoy putting different items in there. skincare brands especially love their kraft paper bags because of the unique elements that are there. 

Woven Bags 

Woven bags are another one. These are made with natural fibers, including hemp, and are simple to close. Some luxury brands are getting into the habit of using this because it’s easier on the environment, and they can be reused for other things. a lot of new age and younger brands like this, because it’s reusable, rather than recycled. 

Non-Plastic Bags 

Bioplastics and other unique materials such as paper might be a great option too. These are like the bags that we know and love, but are better for the environment, because they aren’t just generating a ton of plastic.

Overall, using these options for your luxury packaging is the way to go, especially if you want to really stand out.

Moving Again? try these tips

If you are going to be on the move this year or may even be helping some family or friends that is a wonderful thing.  I think moving into a new area or getting the chance to help someone on the next stage of their life is a great boost.  Sometimes people are moving all their possessions and sometimes it is not for a good reason.  Having a helping hand and a should to lean on and help is something that I am always honored to be a part of.  So if this is something you are going to be doing I want to go over my experience with it and maybe give some helping tips to you.

 

The first thing is to be positive! Moving is filled with stress and random things that can go wrong.  Be in good spirits and even if you are not do your best to lift others up.  It may be a harder time for them than you and it is always nice to have a positive person working on big tasks.  Many people are very sad when they have to order shipping supplies to move all they own.  It can be daunting or simply too emotional for some people to handle. So a calm, helping hand is a wonderful thing to have in this situation.  Not everyone processes emotions the same way and sometimes the moving day is a crazy emotional day. 

 

The next step I have learned is to buy some new moving boxes.  If you are moving or even helping I have found that using old boxes causing injuries and breaks items.   A New heavy-duty moving box is really a surprisingly nice thing to have and can be picked up rather cheap.  I now go to my local shipping supplies store online and get a moving package for myself or any family and friends that are moving.  It comes loaded with boxes, tape, and markers for all different occasions. I find that this really is a great way to help people out even if they don't think its a nice gift.  In the end, they always appreciate the boxes and tape.  Plus no one gets injured due to a flimsy box with too much weight in it shifting.  Not nearly as many things get broken with good equipment and that helps spirits stay high!

 

Now I always say that you should attempt to find a trailer with a walk on-ramp.  This is worth renting if you have a vehicle to move it.  The ability to walk furniture and heavy items up a small ramp and not have it go in a truck is amazing.  So much less damage happens usually and people seem to find it so much more simple to move with a trailer. My father in law taught me this and I have tried to make sure to have one on each move I have done since.

 

Now It is always good to bring extra supplies along and I have found that picking up a really thick packing tape is an amazing help for these moves.  Most packing tape is rather thin and takes a few strips, but the thick stuff is available from specialty stores and it can save a lot of time and even money by getting the right product the first time.  I hope these tips help!

All about mailer Boxes

 Mailer boxes are a form of packaging made to transport and protect goods. They’re made from corrugated types of cardboard, which are materials known for strength and overall durability. Corrugated designs, featuring fluted sheets that are placed in between two types of linerboards, offer better cushioning for the items inside. 

This makes it the perfect choice for shipping overall. 

The biggest feature that these mailer boxes offer is what’s called self-locking designs. Unlike other box types which require some tape or other adhesives, you’ll be able to craft mailer boxes with built-in mechanisms to lock them too. 

This isn’t just accessible and very secure, but it provides a better unboxing experience. Due to customers being able to open up the boxes without tools or other aids, it helps to make this easier for a lot of customers too. 

Mailer Box Types 

Which most mailer boxes have certain characteristics, there are a few types made specifically for this purse. 

The most common is of course the regular slotted containers, full overlay containers, and finally die-cut mailers. RSCs tend to be the most common type for this, and feature flaps that sit in the middle. FOCS are also flaps that’ll overlap to give more durability and strength. 

The die-cut ones are more custom-cut, and designed to fit various products, in order to create the ultimate in unique sorts of branding experiences. 

Most of these are made with in-line flexographic printing or slotter folder glue which has one specific operation: to print, fold, cut, and glue these corrugated pieces to more final shapes.  The packaging then gets palletized and are ready to be shipped to other customers. 

Every single one of these do have advantages and different aspects to consider. While RSCs for instance are super cost-effective due to the protection they offer to products, there’s not as much branding chances out there as compared to die-cut sorts of mailers. 

However, die-cuts tend to be the more expensive of these three. But with the customization there, it can be good. 

Materials used 

The most common one of these is corrugated cardboard. It’s chosen because of the durability, strength, and credentials to the environment. Corrugated types of cardboard is made from both recycled and virgin fibers, so it’s ideal for businesses. 

However, other types of materials used in this also play a part. Some may choose to utilize plastic mailers for this. While plastic is not as environmentally friendly, it does offer better protection for different products. This is especially true for electronics, or anything exposed to moisture. 

Customizable Mailer boxes 

One big advantage that this has over other types of packaging is the chance to customize this. businesses can print the logos on there, colors for the branding, and various other designs along the exterior.  It turns the packaging into better marketing tools. 

This not only reinforces the identity of the brand, but creates a better, more memorable sort of unboxing experience. 

Customization also extends to the box interior. Businesses may choose to print messages or designs along the inner parts of the box.it also incorporates branded tissue, stockers, and various other unique inserts. They also offer an added benefit of surprise to customers, to make unboxing feel not just more special, but also way more personal too.

Mailer boxes are ideal for you to get strong and sustainable types of packaging. Here, we went over a few aspects of them, and why they are the best for not just the current packaging experience you have, but future experiences that you might choose to have too.