Did you know our packaging is becoming more intelligent? With more attention being given to the smart packaging world in many ways is changing the way the industry works completely. What does this mean for us whenever we talk about the smart packaging that’s there? Well, smart packaging is basically emergent technologies in the world of packaging that will increase the business and consumer utility, and in turn increases how simplistic the tracking and assessment of these companies and products are.
Increased utility comes as a main result from the increased tracking of information, and the sharing given to customers, which results in overall opportunities to get more information about the companies, and the products that they’re all purchasing and utilizing. In the world of business, it also means learning about the spending habits of consumers, and the markets that the business is selling towards, along with offering more unique, personalized, and an accessible experience for your customer to properly engage with businesses and brands.
Bigger than Packaging
Smart packaging is still a new type of packaging, but the potential for this is definitely worth looking at the integration of it.
It’s offering a package with added functions. It does include all sorts of technologies that are intended in order to achieve more than just packaging.
It leads to more benefits for a consumer and a company distributing such products. Consumers do benefit from a higher access to company and product info, while a business can get rid of the inefficiencies, in order to gain some extra knowledge that’s related to the journey and usage of these products.
With a lot of modern companies exploring a means to invest in solutions that are sustainable and other types of tech integrated solutions for packaging, it’s become a billion-dollar industry. With unique types of packaging, there are benefits galore.
Smart Packaging Types
You have two main types, active packaging and intelligent packaging. Active packaging boosts the shelf life, releasing compounds to enrich the packaging, or to eliminate various components immediately. various manufacturers use different elements depending on the shipment of the products, but for the most part there’s light-filtering, ethylene absorption, oxygen absorption, moisture control, and an antibacterial coating, and a lot more.
Oxygen absorbers in caps are there to help increase the shelf life for months for example.
There’s also intelligent packaging, which communicates with the world, rather than just the packaging. It offers diagnostics and indicators, can fulfill automation, customer engagement, and marketing purposes.
Intelligent packaging of this type includes sensors to determine if a product has the right condition, and information about it. the tightness desired, freshness, temperature, and a whole lot more can help to indicate when there are di pathogens and bacteria at hand.
The Benefits
There are different types of benefits that come with smart packaging, and we’ll go over these here.
The first is customer engagement with NFC, QR and RFID packaging, in order to help get customers engaged with their packaging. Some for instance, add a qtr. code that takes customers to a resource page where there are concerns for diets, research for ingredients, and the value of nutrition. Some offer how-to guides that are accessible via a smartphone.
There’s also quality control sensors that will design to monitor a product’s condition, in order to indicate whether something is compromised, or doing well. Smart packaging is great to help with various unwanted particles that get inside, and others will help with counterfeits. This offers easier and genuine access to the products, and some smart packaging even results in solutions that are longer-lasting.
