For a lot of companies, especially those that deal with luxury packaging, the other question of how to be sustainable does play a role in this. When you have an opulent box, you will generate interest from customers, but some of them might be more wary of the packaging due to the fact that it might not be sustainable.
If you have a market that is growing towards sustainability, then you’re not alone. Here, we’ll go over some of the ideas for sustainable packaging, and what to consider.
Elements of Sustainable Luxury Packaging
When making your packaging luxury and eco friendly, there’s a few things that you need to consider.
The first thing, being the materials. Corrugated cardboard is a common one, and some might even use bioplastics and other unique types of items to help be more eco friendly.
As for the finishes, while lamination might seem like the right thing for some, it does create a problem for those worried about the environment. Eco Friendly varnishes and inks, such as vegetable inks and water-based inks might be options for building luxury packaging.
There are also design elements that come with this. The luxury packaging can still look good and high quality, but also uses a functional design that will really shine. Some might even consider the outlet of reusable packaging, especially if you're someone who is interested in making their packaging different and bolster the excitement of sustainable forms of packaging.
You have to think outside the box for this, but there are some materials that work well for luxury packaging, and are worth mentioning, which we’ll go over next.
Rigid Boxes
Rigid boxes are the first step.
There are, of course, rigid boxes that you can unfold and put together, or even two-piece rigid boxes, where you can open up and get the item inside.
Some of them may even have a magnetic closure, or even a luxury element to them, such as a slide-out box. There are also luxury box packaging that are rigid boxes, which are used for bookends, candles, and other types of unique products.
Overall, rigid boxes are the best way to show that you are willing to put the money in, while also being eco friendly. They are made from corrugated fibers, and they’re strong. You don’t have to worry about the item getting messed up in transit with these and are considered a favorite for a lot of luxury brands such as jewelry brands.
Kraft Paper
Kraft paper is another one. It’s recyclable, and it looks good. If you want to advertise as a sustainable brand, this is a great way to do so. It does accommodate minimalism as well, so a lot of times, people will enjoy putting different items in there. skincare brands especially love their kraft paper bags because of the unique elements that are there.
Woven Bags
Woven bags are another one. These are made with natural fibers, including hemp, and are simple to close. Some luxury brands are getting into the habit of using this because it’s easier on the environment, and they can be reused for other things. a lot of new age and younger brands like this, because it’s reusable, rather than recycled.
Non-Plastic Bags
Bioplastics and other unique materials such as paper might be a great option too. These are like the bags that we know and love, but are better for the environment, because they aren’t just generating a ton of plastic.
Overall, using these options for your luxury packaging is the way to go, especially if you want to really stand out.
